Beauty | Orloff Group

PREMIUMNESS AT HEART

Orloff portfolio selection of beauty brands privilege a premium, off-the-beaten track, artistic or alternative vision of beauty. Orloff meticulously elevates the brand awareness of each brand through a specific approach in digital marketing, strategic communication, media and PR personalized approach.

There is no restriction as to the distribution channels; the right strategy is to position each brand on the most representative channel, whether at retail corners in department stores, hotel spas and beauty clinics or institutes, independent perfumeries, high-end boutiques or a flagship store.

Let us mention here our collaboration with Attica DPS which started in 2019 and resulted in two Valmont branded corners, at City Link and Golden Hall.

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www.orloffbeauty.gr

Valmont is a Swiss brand, expert in the field of skin regeneration and cellular cosmetics, with a medical background. Flexible, with an artistic edge, it is suitable for the professional as well as the retail channel.

www.atticadps.gr

Cinq Mondes is the French Spa expert, a green and clean brand, with a holistic and spiritual vision of beauty, inspired by old-age medical traditions and rituals of ancient worlds.

www.orloffbeauty.gr

Darling is an Italian specialist in sun care. High-end ingredients and voluptuous fragrance make it the ideal line for summer in Greek resorts and not only.

www.orloffbeauty.gr/darling

Etat Libre d’ Orange is a Parisian, artistic and disruptive brand of niche perfumery, without consideration for self-limitation in the choice of ingredients or the titles of fragrances.

www.orloffbeauty.gr

Puredistance is an ode to the classical craftsmanship of European Perfumery, with a Mitteleuropa vision of pure beauty and deliberate choice of highly concentrated extracts.